Everyone wants to learn how to persuade. Our mission? To give our clients the techniques, tips and tricks they need to get the very best out of their persuasive power

Why make persuasion complicated when it can be simple?
We’ve distilled our scientific research expertise and our hands-on experience with hundreds of debates and speeches into a practical method featuring the key persuasion techniques. Since our founding in 1995, we’ve helped over 2,000 organizations become more persuasive— from community centres to boardrooms. We’re also the authors of 11 books on persuasion and debating skills.

Our Debat.EU app brings all this know-how to your phone in a secure, privacy-friendly format. It’s available in multiple european languages and fully tailored to your specific situation.